Moses Znaimer announces ZoomerMedia acquisition of Owen Sound’s CJOS Bounce 92.3 FM from Bell Media
The parent company of On The Bay magazine has added another local media outlet to their growing list of local media brands. ZoomerMedia Limited (TSXV: ZUM) (“ZoomerMedia”), a modern multi-platform media company that provides analog and digital content and membership to demographics ranging from Boomer Zoomers to GenZ Zoomers, announced last week the acquisition of CJOS Bounce 92.3 FM from Bell Media. CJOS broadcasts adult hits in Owen Sound, Ontario. The sale is subject to CRTC approval and other closing conditions.
According to Moses Znaimer, founder and CEO of ZoomerMedia, and the executive producer of On The Bay magazine, “ZoomerMedia is an experienced radio operator and we already own other media in Southern Georgian Bay. To our New Classical 102.9 FM, and lifestyle magazine On The Bay, and the new television station in a digital box Baywatch.ca, we now add CJOS in Owen Sound. Taken together, ZoomerMedia will become a more powerful regional voice in local news, music and information. Bell has passed this public asset license to people with a long-term interest in the area.
“Reports of radio’s death have been greatly exaggerated.”
“In a world of maddening paywalls and creeping subscriber fees, radio is the one medium that remains free for all. It can be consumed over the air or over a wire, in analog or digital, anywhere in the world, and, as I’ve heard from so many listeners during the pandemic or in the days of the great digital outage, radio is a reliable technical and emotional companion, and a great emergency assist in bad times, as well as good.”
ZoomerMedia operates an office in downtown Collingwood out of which it publishes On The Bay magazine four times a year for the towns and villages of Southern Georgian Bay; and broadcasts “The Classical Jukebox” five hours a day weekdays with local host Daniel Vnukowski live on The New Classical 102.9 FM (Southern Georgian Bay) plus 96.3 FM (GTA), and 103.1 FM (Eastern Ontario). Recently, ZoomerMedia launched Baywatch.ca, a TV-style digital channel featuring up-to-the-minute headlines and sales offers, along with video stories showcasing local faces, places and events.
“Our media properties—On The Bay magazine, the New Classical 102.9 FM, and the local news-streaming app Bay Watch—are already providing premium content to a hugely desirable demographic of household purchasing decision-makers, business and community leaders, weekenders and local readers,” said David Loopstra, publisher and chief revenue officer for ZoomerMedia’s Southern Georgian Bay division. “This exciting purchase adds even more value and advertising effectiveness for the businesses, entrepreneurs and community leaders who rely on us to powerfully connect them with their target market and audience. We are so looking forward to the seamless integration that helps marketers reach more of the right people, more efficiently and cost-effectively.”
“In a world of maddening paywalls and creeping subscriber fees, radio is the one medium that remains free for all.”
According to Dan Hamilton, general manager radio and chief revenue officer for ZoomerMedia, “Moses is a well-known champion of local media in general, and of Southern Georgian Bay in particular. Ten years ago, he established ZoomerMedia’s presence here in Collingwood. Since then, we’ve built up a trusted local sales force who know the geography, the businesses, and the people. And we have a long roster of loyal clients who appreciate the one-stop-shop integrated media plans we offer. CJOS is a natural extension of our service to the area and will enable advertisers to broaden their reach and impact.”
Look for more announcements related to this exciting development in the coming weeks.
