Effective sun protection is about more than what you slather on your skin.
by by Nicole Hilton //
In Southern Georgian Bay, summer isn’t just a season—it’s a way of life. From golf courses and hiking trails to paddleboards and sailboats, we spend our days soaking up every possible moment outside. But with all that sun comes the need for smart protection that goes beyond applying sunscreen before leaving the house each day.
While professionals remind us that sun safety matters all year long, summer is when UV exposure peaks and our skin requires the most support. Advances in medical technology, holistic wellness, and wearable innovation are reshaping how we defend our skin against sun damage.
Expert skin care: What specialists are saying now
When it comes to protecting your skin, personalized advice from a physician trained in diagnosing and managing skin conditions is essential. While AI-assisted imaging technologies are emerging as a promising tool, they are not yet proven to surpass the accuracy of in-person evaluations or the value of expert guidance in spotting early signs of sun damage or skin cancer. Because each person’s skin is unique, a professional assessment can help tailor a sun-care strategy that aligns with your individual needs and risk factors.
Dr. Deniz Akyurekli, medical director with The Best You, a medical aesthetics clinic with locations in Owen Sound and Collingwood, has dedicated a growing part of his cosmetic practice to the surgical and medical management of skin cancer.
“We offer only the most effective products and services for sun protection,” he says. “Our curated selection includes mineral-based, microbiome-friendly sunscreens, which provide broad-spectrum UV protection without disrupting your skin’s natural balance. To enhance protection, we often pair sunscreens with topical antioxidants that neutralize free radicals caused by sun exposure.”
Consultations often go further, covering lifestyle recommendations such as the use of physical barriers like protective clothing and accessories as well as dietary nutrients known to support skin health and reduce the risk of cancer.
Dr. Akyurekli also offers photodynamic therapy (PDT), a preventative treatment that targets precancerous and certain non-melanoma skin cancers. “PDT is especially effective for high-risk areas like the face,” he says. “It treats not only visible early-stage lesions but also microscopic abnormalities that could develop into skin cancer over time.”
His final advice: early detection still depends on expert eyes. “Careful observation, a detailed clinical history, and a professional examination remain the cornerstones of skin cancer prevention.”
“Sunshine is a critical ingredient to life. Be proactive, make healthy decisions when it comes to sun protection and get out there. We absolutely need the sun, exercise and time spent outdoors.”
Dr. Patrice Butterfield,
Naturopathic Doctor
The holistic approach: Naturopathic recommendations
A naturopathic doctor focuses on identifying the root causes of health concerns and promoting overall wellness by considering physical, environmental, emotional and lifestyle factors. While naturopathic doctors aren’t reinventing the wheel when it comes to sun protection, they offer a holistic approach to supporting skin health, both inside and out.
“We’ve been so conscious of SPF, and it’s so important to be careful of the sun,” says Dr. Patrice Butterfield, a naturopathic doctor based in Thornbury. “But there’s also the fact that we need the sun. We synthesize vitamin D through our skin when it’s exposed to sunlight.”
For those with fair skin, a history of skin cancer, or a need to stay covered outdoors, Dr. Butterfield suggests checking vitamin D levels through simple bloodwork to ensure a personalized plan for optimal health.
She also cautions against harmful ingredients in some conventional sunscreens. “Historically, sunscreens have contained endocrine disruptors that can create havoc on your hormones and may even contribute to cancer risk,” she explains. “It’s important to focus on good sources of SPF and understand the safety ratings of the cosmetic products you use.”
Fortunately, mineral sunscreens have come a long way. Once synonymous with thick white zinc paste, modern formulas now offer better texture, absorption and eco-conscious ingredients, making natural protection more user-friendly than ever.
When heading out on adventures with her kids, Butterfield packs intentionally: a wagon stocked with hats, long-sleeved rash guards, an umbrella for portable shade, and lots of hydration.
“Everyone is looking for smarter, healthier choices,” she says. “Sunshine is a critical ingredient to life. Be proactive, make healthy decisions when it comes to sun protection and get out there. We absolutely need the sun, exercise and time spent outdoors.”
Style that shields: The evolution of UPF clothing
While the concept of UPF (Ultraviolet Protection Factor) clothing has been around for years, it’s become one of the easiest and most effective ways to add a layer of protection during outdoor activities. Over time, UPF clothing has evolved to block a broader spectrum of UV rays, with improved fabrics designed for comfort, breathability and quick-drying performance—perfect for life by the water.
Squire John’s, a longtime local hub for outdoor enthusiasts in The Blue Mountains, transitions with the seasons from skis and snowboards in winter to bikes, barbecues and patio gear in summer. As good weather approaches, their team starts to see a clear trend: customers are increasingly seeking sun protection in all forms.
“It’s become more common that we’re getting asked for apparel that’s UV-protective,” says Rebecca Vandewetering, a buyer at Squire John’s. The store now carries a wide selection of sun-smart gear including breathable long-sleeved shirts, shorts, hats, sleeves and high-quality umbrellas designed for maximum shade.
Local swimwear brand Lemonade Bay, based in Collingwood and made in Canada, is reimagining UV-protective clothing through both a family-first and lake-inspired lens. Co-founded by Becky Roberts and her husband, the brand was born from their own experiences raising their daughter.
“We were spending so much time outdoors with our first daughter, we really started to value UPF 50 protective swimwear that was full-coverage because it’s so difficult to apply sunscreen to young children,” says Roberts. “We couldn’t find anything that matched the aesthetic we wanted or reflected the look and feel of living near the water.”
The result is a thoughtfully designed collection of breathable, quick-drying suits made from recycled fabric, with products like the Delphi rashguard and the Northwinds suit, named after local beaches. Their signature sunsuit features full-length sleeves and pants for maximum coverage, with both a front and inseam zip to make changes quick and easy. Sizes start as early as 0 to 3 months and go up to 2T.
Whether you’re hitting the trails or relaxing on the deck, functional sun protection has become a must-have for summer living in Southern Georgian Bay.
Simple Sun-Protection Tips
Dr. Stephanie Côté, a dermatologist at Collingwood Dermatology & Aesthetics, provides these three tips for protecting yourself from the sun:
- Seek shade during peak UV hours between 11 a.m. and 3 p.m.
- Apply broad-spectrum sunscreen with an SPF 30 or higher.
- Wear protective clothing, a wide-brimmed hat and UV-protective sunglasses.
When it comes to sunscreen, Dr. Côté advises selecting one that bears the Canadian Dermatology Association (CDA) Recognized Sun Protection logo. Also make sure to apply it properly by following these steps:
- Apply two to three tablespoons of sunscreen to your body and one tablespoon to your face and neck.
- Remember to apply sunscreen to your ears, tops of feet and back of the neck.
- Apply an SPF lip balm.
- Reapply sunscreen after swimming, strenuous exercise or using a towel.
