We asked advertisers what they thought about On The Bay.
THE PHONE NEVER STOPS RINGING WHEN WE ADVERTISE IN ON THE BAY
Kitchen Painters Inc. was established in Dec 2011. To get the word out there we decided to advertise in several magazines and in doing so discovered that On The Bay Magazine provides us with the best return for our dollar. On The Bay Magazine has been so successful for us, we now advertise with a full page ad – the phone never stops ringing. Our business has grown substantially in just one year and it is a fact that we owe a great deal of our success to On The Bay Magazine.
Dave Spires and Devin Pearson Partners,
Kitchen Painters Inc.
ON THE BAY REACHES PRECISELY WHO WE WANT TO REACH AND WITH THEIR LARGE FORMAT WE GET MUCH LARGER AD IMAGES
On the Bay Magazine delivers excellent exposure for us throughout the Southern Georgian Bay region, with targeted distribution of the magazine to homes, businesses and weekenders. The magazine format is larger and provides greater ad image size of our furniture and custom design services, and appliances in every issue. Also, the service we receive and staff of On the Bay are great to work with in creating the very best ads for us. Thanks!
Home Furniture Collingwood
ECHO TRENDS BENEFITS FROM ON THE BAY’S MUST-READ EDITORIAL QUALITY
Because there is so much relevant editorial in On The Bay, readers browse through the pages of this magazine time and time again, absorbing the content of the articles, the photos and the ads. Because On The Bay has established itself as a ‘must read’ throughout the region, each new issue builds on the overall readership of the magazine. This in turn increases the exposure to my ads and the advertising impact of my message.
Dana Gunn, Owner of Echo Trends and Tingle,
The Village at Blue Mountain
POPULARITY OF MAGAZINE EARNS A STAMP OF APPROVAL FROM MEAFORD CHAMBER TO ADVERTISE
We have advertised in On The Bay as far back as I can remember. The tremendous popularity in our Chamber office and amongst our members was the stamp of approval that we should advertise. The focused distribution at the Village at Blue Mountain keeps us coming back. On The Bay certainly has some very well written, unique and diverse editorials…some of the best around.
Jamie Pettit, Chamber Manager,
Meaford & District Chamber of Commerce
PREMIUM QUALITY MAKES ON THE BAY STAND OUT FROM OTHERS SAYS MACDONALD’S COUNTRYWIDE FURNITURE
On The Bay is a premium quality publication that showcases the area and area businesses. The articles and features of the magazine appeal to residents and visitors alike. The dimensions of the magazine make it stand out from other publications targeting a similar demographic.
Phil Macdonald, Owner,
Macdonald’s Countrywide Furniture and Appliances
PROFESSIONALLY WRITTEN, BALANCED POINT OF VIEW IS CRUCIAL TO COLLINGWOOD HOSPITAL
The major difference between On The Bay and other local magazines is that the articles are professionally written by well-known journalists and authors. When I read any article, I want to know that it comes from a balanced point of view, not from someone who has a vested interest in promoting their own product. In addition, through a market research study, On The Bay has demonstrated that it reaches our target audience. We also looked at the ‘shelf life’ of the magazine. Anecdotal comments from our volunteers and staff led us to realize that the magazine stays in a prominent position in homes far longer than any other publication. In addition, the feature articles and beautiful photography encourage readers to peruse the entire magazine, ensuring that our hospital messages and appeals are read and absorbed.
Jory Pritchard-Kerr, Executive Director,
Collingwood G&M Hospital Foundation
LARGER SIZE MEANS MORE IMPACT FOR ADS, SAYS DEAN’S RUGLAND
Deans Carpet One chooses to advertise in On The Bay Magazine for the reason that it is much larger in format than other magazines. Not only does it stand out from the others, our half page ad has a much greater impact given the larger size of the advertisement. As well, the magazine’s distribution covers the entire Southern Georgian Bay region, ensuring it reaches our customers for both of our store locations in Duntroon and Meaford. As a final point, the magazine focuses on home renovations, interior design and provides its readers with many home decorating ideas and resources. Therefore, On The Bay is the ideal environment for advertising our high-quality flooring products and decorating services.
Sarah Lougheed, Manager,
Deans Carpet One