Survey results of magazine readership in Southern Georgian Bay tell the story

On the Bay: Southern Georgian Bay’s Most Read and Best Loved Magazine!

On the Bay Magazine and Bayshore Broadcasting sponsored the region’s first media survey, conducted by Resource Management Consulting Group of Barrie (RCMG). An experienced and respected consumer research company, RCMG completed 424 telephone interviews with permanent residents and weekenders located in the Georgian Triangle. A second study conducted in 2013 confirmed the very high results for On The Bay.

Key questions and results regarding the magazine readership portion of the study were as follows:

1. Which of five local lifestyle magazines named by the interviewer (including On the Bay Magazine) were read in the past 3 months?
Result: 85% of respondents had read On the Bay Magazine in that time frame.
2. Which of the same five local lifestyle magazines did the person interviewed consider their favorite?
Result: 42% preferred On the Bay Magazine. The next best liked magazine scored 19% of the people interviewed. The other three magazines were each selected by less than 8% of those interviewed.
3. When the region was sub-divided into Clearview, Wasaga, Collingwood and Town of Blue Mountains, On the Bay Magazine was consistently the best read and best liked in every part of Southern Georgian Bay.
4. How many persons in each household read or looked at the most
recent issue of On the Bay Magazine?
Result: On average, 1.8 people per household.

Summary of Survey Results:

1. 42% of residents in the Georgian Triangle communities of Wasaga Beach, Collingwood, Town of Blue Mountains and Clearview rated On The Bay Magazine the best local magazine, far ahead of the nearest competition.
2. 85% of Georgian Triangle magazine readers read On The Bay Magazine in the past three months.
3. 1.8 people (average) in each household read or reviewed On The Bay Magazine.
4. Readers most enthused about:

  • Quality of articles
  • Quality of design of magazine
  • Interesting content/subject matter of articles
5. On The Bay received high ratings for accuracy, relevancy, diversity, stimulating and balanced articles.
The full results of the magazine survey including the results for each of the five magazines studied are available from On the Bay Magazine. Results for the radio study are available from Bayshore Broadcasting.

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